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Fiorinfiera 2024

Publication Date  Monday, April 8, 2024

An Explosion of Colours and Fragrances in Borgo San Lorenzo ~ 19 - 21 April 2024

Borgo San Lorenzo is gearing up for the eleventh annual festival of Fiorinfiera, an event that transforms the city into a true floral paradise. From April 19th to 21st, the monumental gardens of Piazza Dante will host this important Gardening Trade Fair, offering an unforgettable experience for lovers of floriculture, horticulture and gardening.

Borgo San Lorenzo will be transformed into a vast open-air garden, with around 60 exhibitors in this field and about twenty local agricultural companies ready to delight visitors with the fresh flavors of Spring.

It's not only flowers and plants: Fiorinfiera also offers entertainment and culinary delights! The part of the Piazza in front of the town hall and Via Bandini will host a colorful and lively market, and tempting street food stalls will be set up in Piazza del Popolo.

The historic centre of Borgo San Lorenzo will be brought to life with exhibitions, workshops, and artistic installations, in a kind of pathway leading to the town’s gardens displaying plants and flowers of all kinds, from seasonal specialties to ornamental plants, from evergreens to citrus fruits and garden equipment.

Along Corso Matteotti, artists will be painting live both days, while Via Mazzini will host workshops for children, as well as inaugurating a display that will remain for the entire Spring and Summer seasons.

The many shops in the centre and other areas involved in the event will also adorn their windows with flowers and elements of nature, offering services, menus or products related to the floral theme and Spring scents.


In addition, the Kontatto project will offer workshops in the gardens on Sunday (including "Koncime", a project for young people with displays of cuttings and terrariums from the botany group), and the Borgo San Lorenzo Library will organise the "Fiori in Biblio!" workshop on Saturday afternoon, with a shelf dedicated to books on flowers, plants, nature, botany, and gardening available throughout the week.

Fiorinfiera is one of the main Spring events in the Mugello, thanks to the many participants and organised activities which are much appreciated by both exhibitors and visitors.

The Borgo San Lorenzo Town Councillor for Economic Development, Franco Frandi, has also described Fiorinfiera as "An event that will bring Spring back to Borgo San Lorenzo, enhancing the historic centre, especially this year, and the beautiful gardens of Piazza Dante. When an event is successful for more than a decade we can already call it well established and it can only continue to grow. This is the first of the major Spring events and could only ever be focused on flowers, making it highly anticipated and appreciated".


Find all the information about this 11th season on the Fiorinfiera Facebook profile https://www.facebook.com/fiorinfiera/

Tel: +39 055 849661

Email: info@fiorinfiera.it


In partnership with Trading Estate Service Srl